Your team isn't short on leads. It's short on a way to know which forty actually matter.
We stand up an AI scoring and ranking layer over your market — discovery, enrichment, and a rubric written in your own words — so every prospect carries a number and a reason. Then we train your team to run it. Short, fixed-bid engagement. The system is yours.
Your market, scored
What we stand up
- Market discovery. We build the list rather than buy it — companies in your territories and verticals, pulled from public sources, their websites read and summarized, de-duplicated against what you already have.
- A rubric in your words. Scoring criteria written in plain language — "do they do commercial work," "do they own their fleet," "are they hiring" — weighted the way your best rep would weigh them. No black box, no data-science project.
- A score and a reason. Every prospect gets a 0–100 ranking and a written explanation of how it got there, criterion by criterion. Your reps trust the list because they can read the argument behind it.
- Timing signals & re-scoring. Hiring posts, new locations, leadership changes, site updates. When the rubric changes or the market moves, the whole list re-scores — in bulk, overnight — instead of going stale.
- Segments, territories, and assignment. Slice by industry, metro, size, or score band; hand a rep a ranked call list for the week instead of a dump.
- Outreach that feeds back. Calls, emails, visits, and mail logged against the prospect — so the engine learns which attributes actually convert, and the targeting sharpens every month.
- Your system, your data. It runs for you, exports cleanly, and feeds your CRM. We set it up and teach your team to own it.
Who it's for
Companies under $50M/year selling business products or services to small and mid-sized businesses, where a new customer is worth real money in year one: vertical software with services attached, managed services, equipment plus service contracts, B2B insurance programs, logistics and trade services.
The symptom is always the same — a long list nobody trusts, reps working whoever answered last, and no way to tell a 94 from a 41 until someone has burned an hour on it.
If your sales motion today is "the founder, between everything else," this is the first piece of infrastructure worth buying.
How the engagement runs
Learn
Your product, your pricing, and the five customers you wish you had more of.
Write the rubric
We turn "a good one looks like…" into weighted, readable criteria.
Stand it up
Discovery, enrichment, and scoring running over your real market.
Calibrate
Your reps grade the top of the list; we tune until the ranking matches judgment.
Train & hand off
Your team runs it: new segments, new rubrics, bulk re-scores, weekly call lists.
Fixed bid, typically a few weeks end to end — and we'll score a slice of your market before you commit, so you're evaluating a ranked list of real companies rather than a proposal.
Common questions
What is prospect scoring infrastructure?
A system that discovers the companies in your market, enriches what is known about each one, and scores every company against criteria you define — producing a ranked list with a written explanation behind each score, instead of an alphabetical list nobody trusts.
How is this different from buying a lead list?
A purchased list is static, generic, and unranked. This builds your list from current sources, scores it against your rubric, re-scores it when the rubric or the market changes, and records which attributes actually converted so the targeting sharpens over time.
Do you do the selling for us?
No. We build the infrastructure and train your team to run it. Your reps make the calls — they just make them in the right order.
How long does it take and what does it cost?
Typically a few weeks end to end, quoted as a fixed bid. Before you commit, we score a slice of your real market so you are evaluating a ranked list of actual companies rather than a proposal.
Can our team change the scoring criteria later?
Yes — that is the point of the handoff. Criteria are written in plain language, so your team can add a rubric for a new vertical, adjust weights, and bulk re-score the whole market without calling us.
See your own market, scored.
Tell us what you sell and who buys it. We'll score a slice of your territory against a first-draft rubric and walk you through why each one ranked where it did.
Score a slice of my market